Top 5 Hootsuite Alternatives in 2024

Hootsuite is a social media marketing and management tool used by creators to centralize their social media activities. It offers features like social listening, scheduling, publishing, analytics, and engagement tools. This article will explore alternatives for creators seeking content solutions beyond Hootsuite.

What is Hootsuite?

Hootsuite is a social media marketing and management tool that helps users save time and achieve real results on social media. It offers features for publishing and scheduling posts, social media analytics, social listening, AI content creation, engagement tools, inbox and messaging, employee advocacy, and social advertising. Serving different verticals, Hootsuite empowers businesses to enhance their social media presence and engagement, ultimately driving additional revenue through increased reach and customer acquisition.

What to Consider When Selecting a Hootsuite Alternative?

1. Feature Set: Ensure the alternative offers a comprehensive suite of tools such as social listening, analytics, scheduling, and AI-driven content creation. These features are crucial for managing and optimizing social media campaigns effectively.
2. User Interface and Experience: Look for a platform with an intuitive and user-friendly interface. A well-designed UI can significantly reduce the learning curve and improve overall efficiency.
3. Integration Capabilities: Check if the tool integrates seamlessly with other platforms and tools you already use. Compatibility with existing workflows can save time and enhance productivity.
4. Customer Support: Evaluate the quality and availability of customer support. Access to timely and effective support can be a lifesaver when encountering issues or needing assistance.
5. Pricing and Plans: Consider the cost and available subscription plans. Ensure the pricing aligns with your budget and that the features offered justify the expense.

Best Alternatives to Hootsuite

1. Beacons

Beacons is the ultimate all-in-one creator platform, empowering over 5 million creators, including Green Day, Sia, Jeremy Lin, and Jack in the Box. With Beacons, you can send emails to fans, score brand deals, and manage your content all in one place. Their full stack of tools ensures you can effectively engage with your audience and grow your reach effortlessly.

Pros of Using Beacons

Beacons offers several advantages that make it a compelling choice for creators looking to streamline their operations and maximize their reach. Here are three key benefits:

• Cost Savings: Beacons is price competitive and offers a free tier, making it accessible for creators at all stages. This allows you to leverage powerful tools without breaking the bank, ensuring you get the best value for your investment.
• Data Syncing: One of the standout features of Beacons is its ability to automatically sync data across various tools. This not only provides better insights but also saves you valuable time, allowing you to focus more on content creation and less on manual data entry.
• Comprehensive Toolset: Beacons provides a full stack of tools that cater to all your needs, from email marketing to scoring brand deals. This all-in-one approach ensures you have everything you need to engage with your audience and grow your reach effectively.

Pricing

Beacons offers a range of pricing packages to suit different needs and budgets:

• Free Plan: $0 (Free forever)
• Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
• Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
• Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Reviews

Beacons has received an impressive overall rating of 4.9 out of 5 based on 16 reviews. Users praise the platform for its thoughtful and useful tools, ease of use, and its ability to help creators, especially those just starting out. Many highlight it as an incredible app with a plethora of features for building and connecting communities. For more details, check out the Beacons Reviews.

Who Should Use Beacons?

Beacons targets creators and businesses looking to centralize their operations, offering a wide array of features beyond just content management. From musicians and influencers to small businesses and entrepreneurs, anyone aiming to enhance their digital presence and engage with their audience more effectively will find Beacons invaluable.

2. SproutSocial

Sprout Social is a social media management platform that helps users manage partnerships with influencers and content creators. It offers tools to bolster marketing efforts and streamline social media management.

Pros of Using SproutSocial

Sprout Social offers several unique features that set it apart from other social media management platforms. Here are three standout pros:

• Unified Inbox: Manage all your customer interactions from a single, streamlined inbox. This feature simplifies communication and ensures you never miss an important message.
• AI-Powered Workflows: Leverage AI to automate tasks, enhance replies, and capture actionable insights. These intelligent workflows save time and improve the efficiency of your social media management.
• Seamless Integrations: Easily integrate Sprout Social with your existing tech stack, including platforms like Salesforce. This compatibility ensures a smooth transition and enhances your overall productivity.

Cons of Using SproutSocial

• High Cost: One of the most frequently mentioned drawbacks of Sprout Social is its high cost. Many users feel that the pricing is steep, especially for smaller businesses or individual creators who may find it challenging to justify the expense.
• Limited Customization Options: Some users have pointed out that Sprout Social lacks flexibility in terms of customization. This can be a significant limitation for those who need tailored solutions to fit their specific social media management needs.
• Steep Learning Curve: Despite its powerful features, Sprout Social can be complex to navigate for new users. The platform's extensive capabilities may require a considerable amount of time and effort to master, which can be a barrier for those looking for a more intuitive solution.

Pricing

Sprout Social offers a range of pricing packages designed to cater to different needs and budgets. Here are the available plans:

• Standard:
  • $199 per seat/month (billed annually)
  • $249 per seat/month (billed monthly)
• Professional:
  • $299 per seat/month (billed annually)
  • $399 per seat/month (billed monthly)
• Advanced:
  • $399 per seat/month (billed annually)
  • $499 per seat/month (billed monthly)
• Enterprise:
  • Contact for pricing (custom-built plan)

Reviews

Sprout Social has received an overall rating of 5 out of 5 based on 2 reviews. Generally, users appreciate its user-friendly interface, scheduling features, and detailed analytical tools, although some mention the high cost as a downside. For more details, check out the Sprout Social Reviews.

3. Canva

Canva is a platform that makes it easy to create professional designs and to share or print them. It offers a variety of tools and features for designing visual documents, photos, videos, marketing materials, and more. Canva also provides AI-powered tools through Magic Studio, enabling users to generate copy and edit photos efficiently. The platform supports collaboration, allowing teams to work together in real-time on various projects. Canva offers different plans to cater to individual users, teams, businesses, educational organizations, and nonprofits.

Pros of Using Canva

Canva offers several unique features that make it a standout choice for creators. Here are three key pros:

• Magic Studio: Canva's suite of AI-powered tools, including Magic Write and Magic Edit, allows you to generate copy in your brand voice and transform photos effortlessly.
• Apps Marketplace: Gain access to leading AI features, additional content, and seamless integrations with existing platforms, enhancing your design capabilities.
• Desktop App: Design and collaborate directly from your desktop without the distractions of a browser, making your workflow smoother and more efficient.

Cons of Using Canva

• Lack of Advanced Features: While Canva is excellent for simple designs, it falls short when it comes to more complex projects. Users often find that it lacks the advanced features available in specialized design tools, making it less suitable for intricate work.
• Limited Free Version: The free version of Canva is quite restricted and generic. Many users feel compelled to upgrade to the Pro version to access essential features, which can be a drawback for those on a tight budget.
• Poor Mobile App Performance: Canva's mobile app has been criticized for its lagging issues and slow performance. Despite having a good phone, users often experience delays and difficulties when using the app, which can be frustrating.

Pricing

Canva offers a variety of pricing packages to cater to different needs and budgets. Here are the available plans:

• Canva Free: US$0 per year for one person
• Canva Pro: US$120 per year for one person
• Canva Teams: US$100 per year per person (Minimum 3 people, US$300/year)
• Canva Enterprise: Custom pricing (Contact sales for more information)

Reviews

Canva has received an impressive rating of 4.7 out of 5 stars based on user reviews. Generally, users appreciate its ease of use, intuitive interface, and the wide variety of templates available, although some note limitations in advanced features and the cost of the Pro version. For more details, check out the Canva Reviews.

4. Mojo

Mojo is an app designed to help small businesses and content creators produce high-quality social media content. It offers templates, text effects, and animations to create visually appealing posts, stories, and reels.

Pros of Using Mojo

Mojo is a fantastic app for small businesses and content creators looking to elevate their social media game. Here are three standout features that make Mojo unique:

• Hundreds of Templates: Mojo offers a vast selection of animated templates designed to bring stories to life. Whether you're creating posts, stories, or reels, there's a template for every need.
• High-Quality Animations: The app includes high-quality animations and text effects to enhance social content. These features make your posts visually appealing and engaging.
• Creative Library: Access to a curated selection of royalty-free music tracks, stock videos, and beautiful fonts. This extensive library ensures your content is always fresh and captivating.

Cons of Using Mojo

• Limited Customization Options: While Mojo offers a variety of templates and animations, users often find that the customization options are somewhat limited. This can be a drawback for those looking to create highly personalized content.
• Subscription Costs: Although Mojo provides a free version, many of the more advanced features are locked behind a subscription paywall. This can be a significant expense for small businesses or individual creators on a tight budget.
• Performance Issues: Some users have reported experiencing lag and slow performance, particularly when using the app on older devices. This can hinder the content creation process and lead to frustration.

Pricing

Mojo offers a variety of pricing packages to cater to different needs and budgets. Here are the available plans:

• Free Plan: Free
• Mojo Pro: $4.99 per month (billed annually at $14.99 per month)
• Mojo Teams: $8 per month/user (billed annually at $10 per month/user)
• Mojo Enterprise: Pricing on demand (contact via email: [email protected])

Reviews

Mojo has received an impressive rating of 4.9 out of 5 based on user reviews. Generally, users praise Mojo for its outstanding ability to create animated visuals and its effectiveness in saving time and enhancing social media content. For more details, check out the Mojo Reviews.

5. Teachable

Teachable is a platform that allows users to create and sell online courses, coaching sessions, digital downloads, and memberships. It provides tools for building a site, using AI, and customizing the platform to fit the brand, aiming to help creators share their knowledge and get paid on their terms.

Pros of Using Teachable

AI Tools: Teachable's built-in AI tools help you focus on your business by automating tasks and providing insights, making it easier to manage and grow your online courses.

No-Code Platform: With Teachable, you can build and customize your courses without needing any coding skills. This user-friendly approach allows you to create a professional-looking platform effortlessly.

Customizable School: Teachable lets you fully customize your online school to match your brand. From the layout to the color scheme, you have complete control over the look and feel of your platform.

Cons of Using Teachable

• Customer Service: Many users have reported that Teachable's customer service is subpar, with unresolved tickets and poor response times. This can be frustrating for creators who need timely support to manage their courses effectively.
• Platform Usability: The usability of Teachable has been criticized for its declining performance. Users often experience a slow and sometimes non-functional admin panel, which can hinder the overall user experience.
• High Costs: Teachable is considered expensive, especially for its basic plans. The additional transaction fees can also add up, making it a costly option for creators on a tight budget.

Pricing

Teachable offers a range of pricing packages to cater to different needs and budgets. Here are the available plans:

• Basic: $39/month (Billed annually)
• Pro: $119/month (Billed annually)
• Pro+: $199/month (Billed annually)
• Enterprise: Custom pricing (Contact sales)

Additional information on transaction and processing fees:

• Transaction Fees:
  • Basic plan: 5% transaction fee
  • Pro, Pro+, and Enterprise plans: 0% transaction fees with any Teachable gateway
• Processing Fees:
  • U.S credit & debit card sales: 2.9% + 30¢
  • International credit & debit card sales: 3.9% + 30¢
  • U.S PayPal sales: 3.49% + 49¢
  • International PayPal sales: 4.99% + 49¢
  • Chargeback fee: $15
  • Optional Backoffice fee (≤ $499,999 GMV): 2.8%
  • Optional Backoffice fee (≥ $500,000 GMV): 2%

Payouts are available daily with teachable:pay and monthly with the Monthly Payment Gateway.

Reviews

Teachable has received an overall rating of 4.0 out of 5 based on user reviews. Generally, users appreciate the platform's flexibility and ease of use for creating courses, although some have noted issues with customer support and pricing. For more details, check out the Teachable Reviews.

Which One Should You Go With?

Each of these platforms offers unique features that can help you manage and enhance your social media presence. However, if you're looking to centralize your content efforts and maximize your reach, we recommend giving Beacons a try. With its comprehensive toolset and cost-effective plans, Beacons stands out as a top choice for creators at any stage. Happy creating!