To market yourself as a creator, you need a Media Kit in your toolbox.
What is a Media Kit? It’s a digital resume that allows you to create an overview on your online presence and show brands why you would be a strong partner. Setting up your Media Kit through Beacons is as simple as connecting your social accounts—but once that’s done, what are the next steps to securing brand deals and monetizing your content?
Here’s a step-by-step guide for how to confidently share your Media Kit with brands, land those dream deals, and build your business as a creator.
How to Create a Media Kit
A Media Kit significantly improves your legitimacy as a partner and your chances of securing a brand deal. If you haven’t set one up yet, create your Media Kit for free on Beacons here.
How to Send a Media Kit
When should you send your Media Kit?
Now is the time
Your top social accounts are synced to your Beacons Media Kit, so they’re always updating with your latest data! It’s time to share your Media Kit with your dream brands and pitch yourself as a marketing partner.
What time of day should you send your Media Kit?
Create a schedule that works for you
You can send an email whenever you’re up for it! We recommend setting aside 2-5 hours a week to brainstorm brands you want to work with, find their best contact, send your pitch email with your Media Kit, and follow up!
You are not being annoying by following up
You are not being annoying by following up when you don’t hear back. Feel free to send a professional email (read on to find the template below) every week to the brand until you get a response or feel like moving on.
When is the best time to send email outreach to make sure your Media Kit is viewed?
The best time to send email outreach is Tuesdays and Wednesdays mid-day to evening. This is when people are checking their email and most likely to respond.
Where Should You Send Your Media Kit?
Defining the unique value that your content provides is a key component when working with brands. The best partnerships have alignment between the brand’s values and the creator’s audience—identifying which brands align with your authentic voice will help you determine which brands you would work with.
Once you know the brands you want to work with, you’ll need to finding right contact at that brand. This might require a little digging, but we’ve laid out a step-by-step plan below so you can be sure you’re maximizing your efforts to secure your partnership.
Visit the brand’s website
Visit the website of the brand you want to work with and see if there are any links to partnerships - about 50% of brands have this as an option. From there, follow the site instructions. Always include a link to your Media Kit when you’re able to!
For the other 50% of brands, check out the CONTACT US button that usually lives at the bottom of their website. Follow the site instructions here - if their email is provided, fill out the contact form AND send an email, both including the link to your Media Kit.
Search the brand on LinkedIn
Search the brand along with certain keywords that may lead you to the right contact (Example Key Words: Influencer Partnerships, Marketing, Sponsorships). If you’re able to find a contact, reach out to them via LinkedIn messages or try putting their name into the company email format and sending an email there.
Share with third-party marketing agencies
Have you done a partnership through a marketing agency in the past? Reach back out to that contact and share your Media Kit, explaining that you are open and excited to work with them again if there are any brands that align with your content.
Example agencies:
Connect with other creator friends
Connect with any friends that have worked with brands you are excited about. If they are able to share a good point of contact, send your Media Kit to them expressing interest in working together.
How to Conduct Media Kit Outreach
How do you send your media kit?
By email
Use the below email template to send your Media Kit to each brand. You can personalize this to highlight a specific post that did well or feature past content that is similar to the brand you are emailing.
On the brand’s website
Oftentimes, brands have a contact page on their website. This can look like a contact form or partnership application. You can still send the same email template that you would send over email. Look for the “Contact Us” button usually found at the bottom of a brand’s website - this will point you in the right direction!
To the brand’s social account direct messages
This doesn't always lead to a response, but sometimes brands are more active on their social accounts than they are on their managed email inboxes. Feel free to send the same email template to the brand’s Instagram, TikTok, and Twitter direct messages.
Via LinkedIn messages
Search the brand along with certain keywords that may lead you to the right contact (Example Key Words: Influencer Partnerships, Marketing, Sponsorships). If you’re able to find a contact, reach out to them via LinkedIn messages with the same email template.
Outreach Email Templates
When you’re ready to send your outreach emails, you can create an email from scratch by following best practices for how to write a cold pitch email—or simply start with our templates below.
Copy and paste these templates below, fill them in with the details that apply to you and the brand, and save then to reuse whenever you want to contact a new brand!
Email template for creators to use to contact brands:
Hi there,
I hope you are doing well! I am reaching out because I am a huge fan of [BRAND] and would love to collaborate with you. Please see below for my website and media kit - I am best known for [creating comedic videos about living in NYC], so I know I can make our partnership extremely authentic for my [COUNT] followers.
LINK TO BEACONS PAGE - LINK TO MEDIA KIT
I am open to highlighting something specific that your company is currently focused on or creating my own spin on the content. Happy to hop on a call to discuss further! I look forward to hearing from you.
Thank you,
Your Name
Email template for creator managers to use to contact brands:
Hi there,
I hope you are doing well! I am reaching out on behalf of my client [FULL NAME]. [CLIENT FIRST NAME] is a huge fan of [BRAND] and would love to collaborate with you. Please see below for [their] website and media kit - [they are] best known for [creating comedic videos about living in NYC], so I know [they] can make this partnership extremely authentic for [their] [COUNT] followers.
LINK TO BEACONS PAGE - LINK TO MEDIA KIT
[They are] open to highlighting something specific that your company is currently focused on or creating [their] own spin on the content. Happy to hop on a call to discuss further! I look forward to hearing from you.
Thank you,
Your Name
Follow-Up Template To Use To Contact a Brand:
Hi there,
I hope you had a great weekend! Kindly checking in here as I am/[CLIENT FIRST NAME are] extremely excited to work with [BRAND]. Please let me know if there are any upcoming opportunities.
Thank you,
Your Name
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